There are many situations where going out and paying an executive recruiter to find a great CRO or VP of Sales does not suit your company at this point in time. I only select a handful of carefully selected companies to work with each per year which allows me to partner with Founders, CEOs and CROs who want to be freed up from the stress of sales and desire rapid transformative results.

I will develop and execute the go-to-market strategy,  build scalable processes and actually work side-by-side with you and your leadership team and existing sellers to manage the revenue function until we see some predictability in net-new sales. I will get you on the road to hitting MRR and ARR targets with sellers who are consistent high performers. 

You can choose one of my three tried and tested engagement plans or I can build a bespoke program for your based on your specific priorities, weaknesses and gaps in your current team. 

Hiring me as a fractional GTM Advisor or CRO allows for a quick and immediate impact on your sales function. Unlike the time-consuming process of recruiting a permanent CRO or VP Sales, I am resourcefully onboarded rapidly and start making an immediate contribution to sales performance and revenue generation.

1. Sales Transformation: If your organization is undergoing a significant sales transformation, such as entering new markets, launching new products or services, or implementing new sales strategies, I can accelerate the process and ensure successful execution.

2. Rapid Growth: If your  organization is experiencing rapid growth and needs to quickly scale the sales function, I will provide the necessary leadership and guidance to manage the growth effectively. I will optimize sales processes, develop the sales team, and drive revenue generation during periods of expansion. The level of pipeline visibility, transparency and accuracy I will ensure within 90-days will prove incisive. This reliable view of your revenue performance will fuel strategic decision making as you grow your business.

3. Sales Performance Challenges: If your organization is facing sales performance challenges, such as declining sales, missed targets, or low conversion rates, I will bring fresh insights and strategies to address these issues urgently. I will assess the sales function, identify areas for improvement, and implement changes to improve sales performance.

I will be in the trenches to physically close revenue gaps and win deals quickly. Creating a high-performance sales team with impactful coaching and mentoring with tried and tested software & SaaS sales training and the latest sales strategies and tools to optimize every component of the software & SaaS sales funnel to close big-ticket, complex deals intelligently. 

A report by CSO Insights highlighted that organizations that engage interim sales leaders experience improved win rates, quota attainment, and sales productivity.

Research by McKinsey & Company indicates that interim executives can quickly identify and address sales performance challenges, leveraging their expertise to drive sales effectiveness.

The Middle East region  presents an outstanding opportunity for UK and US B2B SaaS and tech firms looking to expand into emerging markets to drive hypergrowth. This region not only offers the potential to boost MRR and ARR but also significantly enhance market capitalization, enhancing a company’s attractiveness to investors and attentive acquisitive companies. With its robust economic growth, substantial investment in technology, and a less saturated market, the Middle East is ripe for UK and US SaaS solutions that can capitalize on the region’s economic climate, less saturated market segments and generally enthusiastic appetite for B2B SaaS and technology.

1. High Growth Potential: The UAE and Saudi Arabia are implementing ambitious economic plans, such as Saudi Vision 2030, which aims to increase the non-oil industry's contribution to GDP significantly. This transformation signals great growth potential for tech firms.
2. First-Mover Advantage: The Middle Eastern market for SaaS products is less saturated compared to Western markets. By entering early, UK and US firms can establish strong brand presence and loyalty before the competition intensifies.
3. Government Incentives and Support: Many Middle Eastern governments offer incentives to attract tech firms, including tax exemptions, subsidies, and funding for technology projects.
4. Strategic Location: Positioned between the major markets of Europe, Asia, and Africa, the Middle East serves as a strategic hub for further expansion.
5. Advanced Digital Infrastructure: The region boasts some of the highest rates of mobile and Internet penetration in the world.
6. Growing Demand for Tech Solutions: With a young tech-savvy population, the appetite for new technology is substantial.
7. Favorable Business Environment: The Middle East offers a regulatory environment that's increasingly favorable to foreign investment.
8. Cultural Diversification: By entering the Middle Eastern market, companies can gain access to diverse customer base.
9. Investment Opportunities: As the region diversifies its economy and invests in technology, it draws more attention from global investors.
10. Scalability Across New Markets: The presence in the Middle East can serve as a springboard into adjacent markets, including Africa and South Asia.

Each of these reasons is underpinned by the region’s commitment to technological innovation and digital transformation, making it a fertile ground for UK and US-based B2B SaaS firms to not only enter but thrive and expand their global footprint significantly.