Our Mission and
Sales Philosophy
Our mission is simple: to make it easy for SaaS and software firms to acquire new customers at scale, with predictable consistency. There’s nothing I enjoy more than hearing the sales bell ring DING DING! I’ve always been fascinated by top-performing sales reps, which led me to leave a top 5 consulting firm after graduating from University College London (UCL) and join a leading startup during the dot.com era. Selling is tough, and through experience, I realized that the best sales professionals weren’t just the hardest workers, nor were they merely lucky. It became my mission to crack the code to consistent sales success – and I did.
The Power of Sales Coaching
Did you know that The Sales Management Association reports that sales coaching ranks as the #1 activity impacting sales effectiveness, but only 15% of managers feel they provide adequate coaching? In fact, 94% of sales reps who receive exceptional coaching hit their quotas. I was fortunate to be coached and mentored by some of the best consultative software sellers at BMC Software and GE, which was a turning point in my career. Now, I want to help individual sales reps, sales leaders, and founder/CEOs experience similar success and become catalysts for hypergrowth.
Experience in Scaling Sales Teams
With over 14 years of experience, I’ve helped scale SaaS and enterprise software sales teams across multiple regions, closing over $22 million in sales. I’ve played a key role in helping startups achieve successful exits, and during the COVID pandemic, I coached a team that continues to close over 300 deals per month.
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