Projects Spotlight

In the fiercely competitive UK SaaS ConTech sector, a sustainability-focused startup urgently needed to secure Series A funding to extend their cash runway and drive growth. With over half of their MRR at risk of churn within six months, the stakes were high.

In the fiercely competitive UK SaaS ConTech sector, a sustainability-focused startup urgently needed to secure Series A funding to extend their cash runway and drive growth. With over half of their MRR at risk of churn within six months, the stakes were high.

In the fiercely competitive UK SaaS ConTech sector, a sustainability-focused startup urgently needed to secure Series A funding to extend their cash runway and drive growth. With over half of their MRR at risk of churn within six months, the stakes were high.
Projects Spotlight

YOY

65%+

  • Bridge MRR Gaps
  • Predicable ARR
  • World-Class Rev Ops Systems & Processes
  • KPIs & Reporting
  • Data-Driven Decisions
  • Board & Investor Confidence

ARR

$30 M

  • Get to $1M ARR in 12 months
  • Scale to $30M
  • Innovative Multi-Channel GTM Strategy
  • Science-based Sales Process
  • Coaching & Development
  • Middle East Market Expansion

OVERALL

$135 M+

  • UK, US & EMEA
  • ConTech
  • PropTech
  • GreenTech
  • ERP, EAM
  • Project Collaboration

Often, technological innovations are derailed by the allure of quick fixes—such as aggressive growth hacks, relentless advertising, and excessive feature development—without identifying a proper target audience or establishing a clear path for growth. They find themselves stranded in The Chasm – a place where no clever strategy can offer salvation, highlighting the importance of thoughtful planning over chasing fleeting trends.

Often, technological innovations are derailed by the allure of quick fixes—such as aggressive growth hacks, relentless advertising, and excessive feature development—without identifying a proper target audience or establishing a clear path for growth. They find themselves stranded in The Chasm – a place where no clever strategy can offer salvation, highlighting the importance of thoughtful planning over chasing fleeting trends.

Often, technological innovations are derailed by the allure of quick fixes—such as aggressive growth hacks, relentless advertising, and excessive feature development—without identifying a proper target audience or establishing a clear path for growth. They find themselves stranded in The Chasm – a place where no clever strategy can offer salvation, highlighting the importance of thoughtful planning over chasing fleeting trends.

Results Delivered

Hear From the People

Previous Engagements

Highlights

Situation

In the fiercely competitive UK SaaS ConTech sector, a sustainability-focused startup urgently needed to secure Series A funding to extend their cash runway and drive growth. With over half of their MRR at risk of churn within six months, the stakes were high.

Action

We rapidly designed a dynamic go-to-market strategy to boost investor confidence by identifying the Total Addressable Market (TAM) and focusing on five key Ideal Customer Profiles (ICPs). Our approach included creating ICO belief systems, refining offer strategies, and crafting distinct buyer journeys for both transactional and consultative sales.

Operational enhancements involved an overhaul of the HubSpot CRM, recruiting and onboarding new team members across Sales, Marketing, and Customer Success, implementing a new sales compensation plan, and introducing a fresh sales and marketing tech stack. generating over 90 top-of-funnel MQLs. We also trained the sales team in the MEDDPICC methodology

Result

Our efforts swiftly renewed all at-risk contracts and escalated MRR from £27k to £106k in just 7 months, halving the sales cycle to 3 months. Key achievements included securing a £1.2M enterprise deal and other contracts worth over £400k TCV, enhancing pipeline accuracy and reporting. This led to Qflow securing $9.1M in Series A funding, positioning the company for sustained growth in the UK, US, and Middle East.

Highlights

Situation

In the fiercely competitive UK SaaS ConTech sector, a sustainability-focused startup urgently needed to secure Series A funding to extend their cash runway and drive growth. With over half of their MRR at risk of churn within six months, the stakes were high.

Action

We rapidly designed a dynamic go-to-market strategy to boost investor confidence by identifying the Total Addressable Market (TAM) and focusing on five key Ideal Customer Profiles (ICPs). Our approach included creating ICO belief systems, refining offer strategies, and crafting distinct buyer journeys for both transactional and consultative sales.

Operational enhancements involved an overhaul of the HubSpot CRM, recruiting and onboarding new team members across Sales, Marketing, and Customer Success, implementing a new sales compensation plan, and introducing a fresh sales and marketing tech stack. generating over 90 top-of-funnel MQLs. We also trained the sales team in the MEDDPICC methodology

Result

Our efforts swiftly renewed all at-risk contracts and escalated MRR from £27k to £106k in just 7 months, halving the sales cycle to 3 months. Key achievements included securing a £1.2M enterprise deal and other contracts worth over £400k TCV, enhancing pipeline accuracy and reporting. This led to Qflow securing $9.1M in Series A funding, positioning the company for sustained growth in the UK, US, and Middle East.

Highlights

Situation

In the fiercely competitive UK SaaS ConTech sector, a sustainability-focused startup urgently needed to secure Series A funding to extend their cash runway and drive growth. With over half of their MRR at risk of churn within six months, the stakes were high.

Action

We rapidly designed a dynamic go-to-market strategy to boost investor confidence by identifying the Total Addressable Market (TAM) and focusing on five key Ideal Customer Profiles (ICPs). Our approach included creating ICO belief systems, refining offer strategies, and crafting distinct buyer journeys for both transactional and consultative sales.

Operational enhancements involved an overhaul of the HubSpot CRM, recruiting and onboarding new team members across Sales, Marketing, and Customer Success, implementing a new sales compensation plan, and introducing a fresh sales and marketing tech stack. generating over 90 top-of-funnel MQLs. We also trained the sales team in the MEDDPICC methodology

Result

Our efforts swiftly renewed all at-risk contracts and escalated MRR from £27k to £106k in just 7 months, halving the sales cycle to 3 months. Key achievements included securing a £1.2M enterprise deal and other contracts worth over £400k TCV, enhancing pipeline accuracy and reporting. This led to Qflow securing $9.1M in Series A funding, positioning the company for sustained growth in the UK, US, and Middle East.

Simple Steps to
Growth

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All queries are replied within 24hrs.

1

Make a Decision

Is the status-quo acceptable? Decide. Secure consensus that an audit of the revenue function is required in order to execute a world-class transformation strategy to consistently achieve MRR and ARR targets to remain on course to realise overall revenue and growth ambitions.

2

Schedule a Meeting

Is the status-quo acceptable? Decide. Secure consensus that an audit of the revenue function is required in order to execute a world-class transformation strategy to consistently achieve MRR and ARR targets to remain on course to realise overall revenue and growth ambitions.

3

Select an Engagement Plan

Is the status-quo acceptable? Decide. Secure consensus that an audit of the revenue function is required in order to execute a world-class transformation strategy to consistently achieve MRR and ARR targets to remain on course to realise overall revenue and growth ambitions.

4

Transformation Completed

Is the status-quo acceptable? Decide. Secure consensus that an audit of the revenue function is required in order to execute a world-class transformation strategy to consistently achieve MRR and ARR targets to remain on course to realise overall revenue and growth ambitions.

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